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How many times have you seen a YouTube video and just had to buy a product or a service related to the video? Ok, never. But still, if you want to spend your hard earned cash in these times of looming recession, now you can do it directly from YouTube. (via Mashable)

This is actually a pretty big deal for independent artist and media companies who now have a chance to turn a profit from music downloads and DVD sales. Before this new integration, publishers were pushing fans to another site — where they had to fill out all of their info — and lost many potential buyers who weren’t in the mood or didn’t have the time. This new YouTube program will lead to a new stream of profitability for web creators and I accept the challenge of finding a way to tap into it.

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This week, I was slapped in the fact by the popularity of Cracked.com Internet Party video. As a noob to the tech game, I assumed that no one outside of this 7by7 square mile city knows or cares about the dozens of video sites that allow you to search by pet name, favorite color, or most inappropriate moment.

Generally, links passed in closed circles is like offering up a stick of gum. It’s momentary enjoyment that will quickly lose flavor. But to my stubborn surprise, less than a day after the link was sent to me by a co-worker, the video popped up on digg and conversations had jumped off of AIM and people where actually talking about it in real life.

Today I sat among friends sipping a local brew — my head clouding over with the mention of a new site that encourages people to broadcast their waspiest moments — and asked the slightly beer-soaked crowd: Is it humanly possible to stay on top of the hot trends in social media? I want to think that it’s not, but denying credit where it could be due makes me feel like I may be as ignorant as I assume everyone else is. So I challenge all you non-SFist to tell me what you think. Is networking 2.0 mainstream? Is this video funny to the mass populous or is it too soon?

Extra Credit: How many of these sites have you been to or heard of? Inquiring minds would like to know…

The other night, I was in a heated conversation about how many online comedians are over producing their rap parodies in a way that makes it seem like they are taking the whole thing way too seriously. Don’t get me wrong, their are many artists who dare to be different and their innovation in the space only raises the bar — Eric Schwartz and Jon Lajoie. But Does Cherry Chocolate Rain make me laugh longer then a day? Not at all. Do these up-and-coming rap comedians have a chance to lock down the fame of Lazy Sunday or Dick in a Box? Probably not. The result of my rather lengthy conversation brought me back to this gem of a video. An original whitser rap by comedian Mike O’Connell, What’s it Gonna Be? was shot in a single location (your run of the mill dive bar) and never once cuts away from the absurdly laughable performance acted out in front of the lens.

So what’s the point? O’Connell didn’t have to bust out the bling and his entourage to get his hoes — he just needed to make them laugh. So maybe what I suggest is that web producers take it back to basics and maybe all the inspiring rockstar comedians will get a little more internet tang.