Archive

Uncategorized

I was browsing YouTube today when I ran across this music video by French DJ Martin Solveig and fell in love. I can’t quite put my finger on it, but I think my throbbing heart had something to do with the song’s catchy energy, like something I’d throw on a cleaning-the-apartment playlist. Yet, there’s something slightly odd about the video that made me watch it on repeat.

I sat at my desk for awhile, well, a long while, wondering how I could get so obsessed with “Boys and Girls”. Is it because the black and white color scheme with a blast of pink? Or is it the fashionable clothes and the posh sense of recklessness? I sent the video over to April for further investigation. Turns out the video was made in conjunction with Jean-Paul Gaultier for a new fragrance – which explains the clothes and the mysterious man at the open of the video – and the well-polished but typical commercial thang suddenly makes sense. Knowing that the video was an ad (kind of) changes my opinion but I remain entranced by the look.

Picture 136

After watching the video a few more times, I realized that the magic lives in the location. The arching stairwell and empty display cases create the gorgeous white wonderland where this song and dance takes place. Aside from the clothes, a Gaultier cameo, and Dragonette, the location proves a dreamland I want to visit. Now I know you can’t get a Jean-Paul Gaultier storefront on a $99 budget, but that doesn’t mean that there aren’t a million other locations that would create the perfect world for free. Whether it’s a church, the ocean, the lobby of and old library, that backseat of a vintage Ford or an upscale restaurant, putting creative vision behind the scenery or the location can add perspective and beauty to any music video.

So, next time you’re determined to come up with a concepts for your a video, try thinking setting your mind in a unique location in your area; something that’s caught your eye before and is available for public use. Or if you already have an idea, take ar hour or two to scout out a place that would make the video come to life. Now that could be the difference between an ad and art.

picture-13
Sick and aching with the SXsars, I flew out the LA last night to wake up bright and early to speak this morning. I was very excited to see that some of my favorite infrequently seen friends are going to be there, including Miles Beckett, Kim Evey, Zach Posner, and Woody Tondorf. So if for some crazy reason you happen to be chilling at the Renaissance hotel tomorrow, looking for a panel to attend, here’s the breakdown of when and what I’m speaking about:

Time: 10:30 am
Programming-Led Ad Networks
The proliferation of ad platforms and ad networks would suggest that we have, indeed, reached a mature transparent and standards-based video advertising economy. That said, we know the truth – reporting and standards are fragmented and lack any cohesion. This panel will address “new” modes on old models; experiments with demographically focused context-based channels.

Panelists:
Frank Chindamo, Fun Little Movies
Suhaila Suhimi, MyDamnChannel
Jen Grogono, ONNetworks
Dave Lavine, Adconion
Daniel Tibbets, GoTVNetworks
Felicia Williams, Next New Networks

Time: 1:30pm
Pre-Production
The industry has, until recently, focused on re-purposing made-for-tv or made-for-theatrical content for the various platforms. Certainly, some of the limitations are financial. However – some are attempting to address maximizing platform distribution potential from concept through to editing suite. Learn how some industry executives have worked in the pre-production environment to efficiently maximize the context and quality of their programming.

Panelists:
Jason Stewart, Equimedia Group
Scott Zakarin, Iron Sink
Donna Michelle Anderson, PlanetDMA
Sol Weisel, Consultant (former EVP, Production & Operations, Playboy Entertainment)
Chris Greenleaf, GoTV Networks
Felicia Williams, Next New Networks

“How many times have you seen a great trailer for an awful movie – or paid full price to see a film when all the best scenes are in the trailer? Beyond the Trailer, which launched earlier this week, goes beyond the fast-cuts and god-like voiceovers to find out what you’re really getting when you buy your movie ticket.”

My new friend  Grace Randolph, who used to be the writer, creator, and host of a similar box office show called RevYou, is the mastermind behind this new man-on-the street film show. I’ve seen a couple episodes and so far I really like it. My only criticism is maybe she could branch out and do different segements so that the show isn’t always so formulaic. Either way, it’s definitely worth watching a few episodes.

This week, I was slapped in the fact by the popularity of Cracked.com Internet Party video. As a noob to the tech game, I assumed that no one outside of this 7by7 square mile city knows or cares about the dozens of video sites that allow you to search by pet name, favorite color, or most inappropriate moment.

Generally, links passed in closed circles is like offering up a stick of gum. It’s momentary enjoyment that will quickly lose flavor. But to my stubborn surprise, less than a day after the link was sent to me by a co-worker, the video popped up on digg and conversations had jumped off of AIM and people where actually talking about it in real life.

Today I sat among friends sipping a local brew — my head clouding over with the mention of a new site that encourages people to broadcast their waspiest moments — and asked the slightly beer-soaked crowd: Is it humanly possible to stay on top of the hot trends in social media? I want to think that it’s not, but denying credit where it could be due makes me feel like I may be as ignorant as I assume everyone else is. So I challenge all you non-SFist to tell me what you think. Is networking 2.0 mainstream? Is this video funny to the mass populous or is it too soon?

Extra Credit: How many of these sites have you been to or heard of? Inquiring minds would like to know…

The other night, I was in a heated conversation about how many online comedians are over producing their rap parodies in a way that makes it seem like they are taking the whole thing way too seriously. Don’t get me wrong, their are many artists who dare to be different and their innovation in the space only raises the bar — Eric Schwartz and Jon Lajoie. But Does Cherry Chocolate Rain make me laugh longer then a day? Not at all. Do these up-and-coming rap comedians have a chance to lock down the fame of Lazy Sunday or Dick in a Box? Probably not. The result of my rather lengthy conversation brought me back to this gem of a video. An original whitser rap by comedian Mike O’Connell, What’s it Gonna Be? was shot in a single location (your run of the mill dive bar) and never once cuts away from the absurdly laughable performance acted out in front of the lens.

So what’s the point? O’Connell didn’t have to bust out the bling and his entourage to get his hoes — he just needed to make them laugh. So maybe what I suggest is that web producers take it back to basics and maybe all the inspiring rockstar comedians will get a little more internet tang.