Sam Roberts "Them Kids"

In this video for Sam Roberts latest single “Them Kids”, the isolated environment of a Simms-like suburbia offers a cookie cutter world devoid of fear and poverty. Yet, when you listen to Robert’s lyrics, the message is not nearly as happy go lucky as the colorful visuals depict them to be. Symbolic of the generational divide between Gen-X and our elders, video games are the precise reason why many of “them kids” are too distracted in modern society to enjoy the simple pleasures of past generations.


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