SNL’s First Laugh at Viral Video

As someone who has spent many-an-hour studying the representation of new media by mainstream media, I was mildly irritated by SNL’s portrayal of online video creators. With online video lacking the financial risk that drives mainstream media, the web has allowed the everyday-American to distribute their silly or cute videos online for free. The majority of these people never had a strategic marketing plan or innovative rationality motivating their video sucess. So what is there to say? Yeah, I have a flea market and now millions of people know all about it. Read More…


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