As if I didn’t want the iPhone already, Apple released this fantastic slice of movie history during last night’s Oscars. This clever little mash-up was the only commercial that I didn’t fast-forward through. In fact, I scrolled backward to re-watch.
With Apple’s previous ad campaigns ranging from the friendly Mac computer guy to the iPod’s urban hipster jive, it was unclear who this new campaign would target. After the debut of this first commercial teaser, it’s obvious that the new iPhone is not only one of the most coveted devices in the film industry, but it is also being marketed as such.