Amidst a sea of lame Super Bowl commercials, the GM robot stands out. I was watching the Super Bowl in a room full of beer-guzzling guys who fell silent at the sight of this lonely metal fella — he just struck a chord with everyone.
Like the Bud and Geiko commercials of Super Bowls past, GM created a character that people could relate to, a shiny yellow robot who embodies fear and vulnerability. Though I’m a sucker for suicidal robots, my favorite part of this commercial is when the GM bot finds work as one of those street-side sign wavers. Can you imagine seeing a robot hanging out in front of your local condo development?