Happy Morning


To kick off 2007, I want to flashback to my favorite example of commercial insanity from the oh-so-far-away year that was 2006. This Folgers ad features freakishly happy townies cheerfully singing praises of morning. Emanating a brilliant yellow light, these happy singers remind me of something I once saw on the Teletubbies.

The spot features happy oompa-esque creatures creeping into bedrooms and bringing the joys of coffee. And the website that accompanies this ad campaign is equally as absurd. With helpful services, such as a Boss Tracker, an automated morning email response, and a personal wake up call, Folgers seems to have noticed that not only do we need coffee to wake up — we need the blinds drawn and the sheets pulled off of our beds.

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