Slob Evolution

A response to the wildly popular Dove Evolution campaign, this video deconstructs the sharp, emaciated features of a male model. Watch as the rocker-esque model transforms into “that guy” who lives next door and never leaves the sofa.

Would you really want to see an ad for this lard-o plastered across your fair city? Created by the campaign against real life, this viral argues that consumerism has created the current standard of unattainable beauty. In reality, nobody wants to see the guy next door, except when he is getting the morning paper and cordially saying hello. So maybe, just maybe, the computerized falsehoods that advertisements project are in everyone’s best interest….


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